Golf Business News

Autonomous mowers help The Belfry maintain world-class conditions at Husqvarna British Masters

Husqvarna CEORA robotic mowers continued to cut the championship fairways despite prolonged thunderstorms and heavy rainfall throughout tournament week.

Could Callaway’s recent sales’ numbers further support the belief that the game is actively growing, or are the increases at the expense of other brands market share i.e., the spectre of the same size pie, so that when one slice grows bigger, it is the case where someone else’s slice got smaller, and not a sign of a bigger pie!

BG Magazine’s Media & Marketing discussion is with the recently retired COO of the DP World Tour, which runs the Scottish Open at the Renaissance Club, and an event’s sustainability is a key discussion item.
An event’s sustainability also applies is terms of environmental impacts, and the Genesis Scottish Open, was one of the most sustainable golf tournaments ever staged, when it rolled out an ambitious hydrogen and solar power programme, wherein significant sections of the tournament site at the host venue were powered by green hydrogen and solar energy.

Even the very best have to keep moving forwards and reimagining themselves. The Belfry – the iconic Ryder Cup venue, which hosted what proved to be the spring board to Europe’s change of fortunes in this event – is no exception with the recently unveiled ‘new look’ Derby Course. The revamped heathland layout, will have undoubtedly benefitted from modern design, and environmentally friendly management practices, and is now a layout which can really host players of all ability levels.

The R&A unveils a new five-year global strategy to grow the game. The new strategy aims to have more people playing and engaging with golf more frequently worldwide.

It is good to see that some of the old ‘shackles’ seem to be coming with terms like ‘engaging with the game’ becoming more widely used, and we shall drill down into the numbers in the From the Fringes 2 in the next issue of BG Magazine.

In Spain, buyers’ appetites for golf course properties continues to develop.

This continued buying trend is especially seen among non-golfers, who are still investing into these types of developments, because of the overall lifestyle elements, and supporting facilities that these destinations have been designed to offer their residents and owners.

Is it just coincidence, or the start of a disturbing trend?

Last month it was carts’ vandalism in Australia, and now halfway around the world, one of the UK’s south coast’s venerable courses – Royal Eastbourne in Sussex – has been targeted by vandals who dug up a number of the club’s greens.

If you are trying to position your region as a golf destination, then it will take teamwork, and a concentrated effort to keep the ‘product’ fresh – either by reinvesting in the development of new courses, or by upgrading the existing layouts and the supporting facilities.

Professional golfers continue to play a central role in the development of the game, and the Confederation of Professional Golf recognises the people and organisations that have impacted the game.

What took the UK so long?!

A property development trend, which started many years ago in South Africa – converting golf courses to either residential golf estates, or to facilities with a significant residential component.

So, is this a case of the UK being a little ‘slow’ on the uptake, or a case of changed legislation, or necessity becoming the mother of invention?